Zachry Publication – Spec Ads

I was commissioned to create ten spec ads for Zachry Publications to be used by their sales department when scouting different companies inside Abilene, TX to purchase ads within several of their publications.

Since these were spec ads, and not ads that Zachry Publications had yet been commissioned to create, my task was to pull photos, identities, color schemes from the business’ websites to create enticing┬ápossibilities.

Photoshop, Illustrator and InDesign were all used to create these ads.