Golf Postcard Frontside

Burmass Directory – Social Media Sports Campain for Digital Subscriptions

I was asked to design a three month social media campaign for Burmass Directory Copy Sales. The goal of the campaign was to sell digital subscriptions for Burmass on Facebook/Linkedin/Google.

Each month had a sports theme, with that same theme/design running across all media for that month but each media had a different discount code:

That social media campaign fed into an E-Blast campaign:

Which led into a simultaneous postcard mailout: